Marketing... with balls!
2Oddballs
We believe that taking the road less traveled is a good thing. From 2016 to 2018 Kylie and Gabriel traveled and worked their way to the far reaches of the globe, living in Taiwan and Ecuador. They started running 2oddballs remotely, but as the business grew, they saw the need to move back to the USA. There’s no place like home!
Running 2oddballs from their office in Springfield, MO, their vision is to build a socially responsible, employee-responsive and client-centered business not limited by buildings or borders.
Their vision is to build a business allowing their employees and themselves the freedom to explore the world as they once did. While most of our clients are here in the Ozarks, we do have clients in Alaska, Canada, and North Carolina. Our employees are free to work from home, and we emphasize the quality and completion of work over where and when the work is done. We find this model and attitude not only cost efficient, but morale-boosting as well.
2oddballs is more than just goofy jokes and marketing. We’re part of a new generation of companies who strives to help build a better world one employee, one client, one business transaction at a time.

2Oddballs


talent you can trust
The Oddly skilled
In an age where the words “expert” and “experienced” have lost their impact, who can you trust?
The ones who can prove it.
Sure, we can brag on our years of experience too (most of us have a decade+ in our respective fields) but just because you’ve done something for a long time doesn’t mean you’ve done it well.
So, here’s our roster, what they bring to the table, and a link to our work.
Founder

Kylie Cassady
learn more about Kylie
Ground Up

I Connect the Dots

Oddballteam

Amy Smith
learn more about Amy
The Pixel Pixie

Starting off her career as an intern turned junior designer for Springfield’s local Modern Crayon Design, Amy has spent 10+ years working in the design industry. After graduating in 2016 with her Associates of Arts and Science in Graphic Design, Amy became the art director/lead graphic designer for West Plains Veterinary Supply. There she ran the marketing department working with national brands such as Diamond Pet Food, Bayer, Durvet, Merck, Zoetis and many more name brands focusing on business to business sales/marketing and occasionally business to consumers sales material.
Amy’s expertise and experience has gained her knowledge in the print industry, t-shirt designs, product photography, and website design.
Since 2019, Amy has been working for the Oddballs doing various Graphic Design print projects, web site administration, and UX/Website Design.
Organized Chaos

I organize the chaos. As Director of Operations and Projects, I’m the one making sure every task, timeline, and creative brain in the building is pointed in the right direction. I assign projects across the team, track progress, clear roadblocks, and keep everything moving so client work lands on time and meets the quality clients expect from us.
I partner closely with Kylie on the sales side, translating big ideas and new opportunities into realistic timelines and production plans. Once projects are underway, I stay connected with clients — updating them on progress, answering questions, and making sure they always know where things stand.
On top of operations, I’m also the website administrator and lead web developer. I oversee the health of every client site: monitoring performance, troubleshooting issues, tightening security, and jumping in whenever something needs to be fixed, optimized, or rebuilt. And when the team needs an extra set of creative hands, I jump into design work — whether it’s a print piece, a digital graphic, or something in between.
In short: I’m the person making sure the Oddballs stay odd, stay creative, and stay on track — all while keeping our clients’ websites fast, secure, and working exactly the way they should.
Oddballteam

Sarina Textor
learn more about Sarina
The Savvy Stylist

Sarina is a dynamic and detail-oriented gal who’s got a knack for keeping things running smoothly and making them look good at the same time. Serving as our Administrative Assistant & Marketing Strategist, she excels in organizing campaign concepts, curating design content, and creating a strong support for her oddball team.
In the community, Sarina enjoyed performing with Ozarks Lyric Opera when she was in high school and undergrad until she found her love for textile design while getting a Bachelor of Arts at Drury University. She was not only a Young Artist for OLO at the time but has also showcased her creative talents since graduating as the Costume Designer for their productions of “Pagliacci” and “Don Giovanni” where she was solely responsible for designing, procuring, and constructing costumes for world-renowned vocalists and chorus members. Her poise under pressue, leadership & keen eye for design made her a strong production asset.
Her background also includes experience in voice acting for radio advertisements and radio broadcasting, adding a unique dimension to her skill set.
Creative First Mate

I find fulfillment in creating impactful graphics to promote our clients and spread joy about what they, as a company, are passionate about. My day usually involves designing branded images – utilizing audience demographics and client values to best capture our clients’ voices – specifically in social media posts and targeted emails which boost the sense of community within brand engagement. I help keep event calendars up to date, assist the owners with their projects when needed, and work behind the scenes to ensure that the S.S. Oddball is smoothly sailing and that the dedicated Co-Captains are able to do what they do best, and the rest will be taken care of by myself or Amy.
Oddballteam

Niki Taylor
learn more about Niki
Legendary Edition

Originally from St. Louis, MO, Niki has been living in Springfield since 2021, where she is completing her degree in Graphic Design at Missouri State University, with minors in Art History and Music. Before finding her way to design, she began her studies as a music education major and cellist, a background that continues to influence her sense of rhythm, structure, and harmony in visual work.
Although she does not graduate until May 2026, Niki has already gained professional experience across a range of creative environments. Her work has received international recognition, appearing in multiple exhibits across Chinese provinces as well as the United States, including Times Square in New York City. She has also interned with the Saint Louis Art Fair, an experience that solidified her love for collaborative, team-driven design.
Alongside her studies, Niki works as the graphic designer for Missouri State University’s Plaster Student Union, creating a wide range of print and digital materials. Some of her merchandise designs are currently available for purchase in the campus bookstore.
The Harmonizer

At the core of her work is a belief that good design should make everyday life work better. She is drawn to creating visuals, systems, and products that feel intuitive, balanced, and quietly impactful. Rather than chasing flash or exclusivity, she values clarity, function, and a subtle sense of whimsy, aiming to create work people may not always notice, but would miss if it were gone.
Niki is our latest lucky find — the kind of intern who makes you go ‘Wait… you’re still in school?’ She’s been cranking out gorgeous social graphics, classy business cards, and is now bravely venturing into the mysterious world of website upkeep. Give her a minute and she’ll be redesigning half the internet. We can’t wait to see what corner of the agency she conquers next.
Founder

Gabriel Cassady
learn more about Gabriel
The Social Tie

Gabriel is originally from Joplin, MO but now lives in Springfield with wife and Co-Owner Kylie. Holding a degree in Public Relations with a minor in Journalism from Missouri State University, Gabriel’s professional background has taken him all over the Missouri map. From his first job at a TV station in Joplin, to a brief stint in radio in Sedalia early in his college career, through college where Gabriel DJed weddings and events (where – and when – he met Gary).
After graduating MSU, Gabriel was a freelancer. He managed social media and worked as a graphic designer in myriad industries including real estate, restaurant, hospitality, as well as a communication internship with the Nixa Public School system administration (where he first worked with Derek). Gabriel’s last “real job” was as a Marketing Specialist for West Plain Vet Supply (WPVS) where he met Amy Smith.
MR Dig-In

Along with Kylie, Gabriel co-founded 2oddballs in 2017, and until recently, he was an integral part of daily operations, handling sales and account communication tasks while also serving as the resident technologist for 2oddballs.
Beginning in 2025 Gabriel moved from working in day-to-day operations to providing strategic guidance and high-level input, especially in regard to 2oddballs’ use of technology.
Ever the entrepreneur, in early 2026 Gabriel officially launched an AI-focused tech consulting firm under his personal brand — Gabriel Cassady Consulting, LLC. Gabriel continues to advise 2oddballs at a high level, and he’ll still be around to assist, as needed. But his day-to-day focus is helping vulnerable organizations and communities navigate the fraught and fast-moving tide of AI-powered change confronting our world.

the oddballs and how we do business
Business Basics
We do business a little differently than everyone else, if you haven’t noticed.
Our values weren’t made up, printed out, and stuck on a break room cork board no one looks at. They’re things we care deeply about.
See how the way we handle our business translates to better results for you.
In everything in life, our oddballs believe in empathy and respect. That means treating clients and coworkers the way you would like to be treated. It also means treating every project as if it was own.

Our Mission
2oddballs’ mission is to help businesses and organizations build deep, lasting, fruitful and meaningful connections with their customers, clients, and all the stakeholders in their businesses – because that’s what strong communities are made of.
We do that by building meaningful relationships with our own clients.To us, you’re more than just a number. You’re part of the 2oddballs family.
We’ve all had the experience of feeling deeply connected with a family member or a friend. A person can have a meaningful connection to their first car, their favorite sports team, their favorite color or book. We connect on various levels with each other, with animals, with stories – and yes – brands and organizations. Because – at their core – brands, businesses, organizations and governments are really all just people.
Associates/Clubs
All of us at 2oddballs Creative believe a big part of what makes a healthy and thriving community is responsible business practices such as providing a helping hand to the nonprofit organizations working to make your area a better place to live.

Associations | Clubs
Springfield Contractors Association
(click to learn more)
The SCA was created to promote the local construction industry. We help other members through presentations on digital marketing tactics. We’re also members of Generation Next – the under 40 subgroup of SCA – and the Workforce Development team, and Kylie is on the board for Generation Next. They’ve also asked us to help with some aspects of the website BuildTheOzarks.com
Learn MoreStrafford Chamber of Commerce
(click to learn more)
Kylie’s hometown! We’ve presented on the importance of digital marketing and volunteer when needed. We rebranded the chamber and created their website, where members can add themselves to and edit their own directory listing.
Learn MoreSouthwest Missouri PRSA
(click to learn more)
With a growing demand for our Public Relations services, we decided to join the Southwest Missouri Chapter of the Public Relations Society of America. The chapter has members from Springfield, Branson, Joplin, West Plains and other surrounding communities.
Learn MoreSpringfield Area Chamber of Commerce
(click to learn more)
2oddballs is a member of the Springfield Chamber. Being part of the Chamber helps us stay informed, involved, and ready to support our fellow local businesses.
Learn MoreOzark Inclusion Project, GLO, Pridefest
(click to learn more)
The GLO Center is a nonprofit that is southwest Missouris’ central connection for the LGBTQIA+ community. The GLO Center is a nonprofit that serves the LGBTQIA community in the Ozarks through support, resources, education, and advocacy, to create a more inclusive and welcoming community where all can thrive. 2oddballs has been proud to volunteer for the GLO Center, the longest running LGBTQIA+ Community Center in the state. 2oddballs has created and managed websites for GLO, OIP and Pridefest as well as helping with their social media platforms.
Learn MoreeFactory
(click to learn more)
The efactory is a network of programs designed to support both large and small businesses throughout southwest Missouri. They opened their doors in 2013 with one goal: to serve as a one-stop shop for small business owners and entrepreneurs in southwest Missouri. Their services include: office space, coworking, an accelerator program, mentorship networks, corporate innovation, and more. 2oddballs’ office is located in the efactory downtown. Stop by and say hi!
Learn More
Associates | Contractors

Derek Dueker

Gary Bedell

