About 2oddballs Creative

Marketing | Design | Public Relations

Marketing | Design | PR

About Us

Marketing...with BALLS!

We use marketing, PR and design principles, techniques and technology to help businesses meet their ultimate goals and thrive.

We oddballs believe in treating clients' businesses with the same care and attention to detail as we would our own.
Learn more about the Oddballs and how we do business.

Business Basics

We do business a little differently than everyone else, if you haven’t noticed.
Our values weren’t made up, printed out, and stuck on a break room cork board no one looks at. They’re things we care deeply about.
See how the way we handle our business translates to better results for you.

Our Values

Our Mission

Our Values

In everything in life, our oddballs believe in empathy and respect. That means treating clients and coworkers the way you would like to be treated. It also means treating every project as if it were for your own business.
Here’s what we mean:

We Treat Clients Like Family

Are you tired of marketing agencies trying to sell you on their services instead of helping you solve your problems?
Yeah, we know the feeling.
Instead, we like to ask ourselves what it’s like to be in your shoes. We prize personal, customized service over the one-size-fits-all approach.

Attention to  Details

Not many things damage a business’ credibility like a careless mistake. 

Our creative process for everything we do contains several review steps and will cross your desk more than once before it is finalized.

Respect for Our Employees

Why should you care how we treat our oddballs? Well, because they’re the ones putting in the hard work so your business can achieve the goals you set for it!

As such, we believe in taking care of our employees by supporting them in their personal and professional growth and respecting their family lives. We honestly believe that if you want someone to help you achieve your goals, you have to help them achieve theirs. That philosophy has helped create a joyful, creative working environment for us.

Social Responsibility

We believe that businesses play a vital role in the health of their communities. 

2oddballs Creative is actively engaged in supporting the local LGBTQ+ community.

We also worked alongside one of our clients to start a program called Marketing for Hope that benefitted local non-profits so they could continue their work during the COVID-19 crisis. Marketing for Hope helped raise $1,000 for a veterans therapy program.

Get to Know the Oddballs
Get to Know the Oddballs
Learn More

The Oddly skilled

Talent you can trust

In an age where the words “expert” and “experienced” have lost their impact, who can you trust?
The ones who can prove it.
Sure, we can brag on our years of experience too (most of us have a decade plus in our respective fields) but just because you’ve done something for a long time doesn’t mean you’ve done it well.
So, here’s our roster, what they bring to the table, and a link to our work.

Oddballs: Talent You Can Trust

FOUNDERS

Kylie Textor Cassady
Co-Founder / Project Management

Hailing from Strafford, Mo., Kylie comes from a family of businessmen and women. She attended the college of business at Missouri State University and graduated with a degree in Advertising and Promotion. Her true skills lie in managing projects and people. She’s the glue that holds this ship together. With over a decade’s worth of experience in restaurant and hospitality, no one knows how to juggle customers, costs, tasks, time, and teams like Kylie – it’s in her blood!

As one of the founding 2oddballs, Kylie has had her hands on nearly every aspect of the business, from accounts to accounting. On any given day you might find her creating posts for clients’ social media, designing graphics or whole websites, or her primary duty as of late – managing project workflows.
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Read More
Gabriel Cassady
Co-Founder / Account Executive
The social tie that binds this Odd little band. Gabriel is originally from Joplin, Mo. but now lives in Springfield with wife and Co-Owner Kylie. Holding a degree in Public Relations with a minor in Journalism from Missouri State University, Gabriel’s professional background has taken him all over the Missouri map.  From his first job at a TV station in Joplin, to a brief stint in radio in Sedalia early in his college career, through college where Gabriel DJed weddings and events (where – and when – he met Gary).  After graduating MSU, Gabriel was a freelancer. He managed social media and worked as a graphic designer in myriad industries including real estate, restaurant, hospitality, as well as a communication internship with the Nixa Public School system administration (where he first worked with Derek).  Gabriel’s last “real job” was as a Marketing Specialist for West Plain Vet Supply (WPVS) where he met Amy Smith.
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Read More
Learn the 2oddballs' Origin Story
Amy Smith
Graphic Design / Website Development
Currently working as an oddball doing website design and optimization as well as graphic design! Formerly an art director/lead graphic designer and marketing guru for over three years at West Plains Veterinary Supply. Amy’s main focus was business to business marketing although she also was responsible for organizing and running two annual trade shows. She actually tripled sponsorship dollars and the monetary amount for giveaways! Her marketing experience started as an intern to a junior designer for Springfield’s Modern Crayon design. She mostly designed t-shirts, product photography, and helped coordinate photoshoots. She also had a hand in the SEO for Modern Crayon’s website. Those are just her marketing-related jobs, however. She also spent some time as an administrative assistant.
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Read More
Sarina Textor
Administrative Assistant / Marketing Strategist

Sarina is a dynamic and detail-oriented gal who’s got a knack for keeping things running smoothly and making them look good at the same time. Serving as our Administrative Assistant & Marketing Strategist, she excels in organizing campaign concepts, curating design content, and creating a strong support for her oddball team.

In the community, Sarina enjoyed performing with Ozarks Lyric Opera when she was in high school and undergrad until she found her love for textile design while getting a Bachelor of Arts at Drury University. She was not only a Young Artist for OLO at the time but has also showcased her creative talents since graduating as the Costume Designer for their productions of “Pagliacci” and “Don Giovanni” where she was solely responsible for designing, procuring, and constructing costumes for world-renowned vocalists and chorus members. Her poise under pressue, leadership & keen eye for design made her a strong production asset.

Her background also includes experience in voice acting for radio advertisements and radio broadcasting, adding a unique dimension to her skill set.

In her free time – she loves making quirky things with thread or yarn {or any other textile media}, nerding out about Stargate, or getting some fresh air and sunshine and enjoying the peace of the outdoors.

Read More

The Artistic Proof

IS IN THE PUDDIN'
Check Out Our Latest Work >>
Get to know us

Associates/Clubs

All of us at 2oddballs Creative believe a big part of what makes a healthy and thriving community is responsible business practices such as providing a helping hand to the nonprofit organizations working to make your area a better place to live.

Associations Clubs

The following organizations are advocates for causes near to our hearts and ones we are active members of, volunteer for, and provide our marketing services when needed.

Springfield ContractorsAssociation

The SCA was created to promote the local construction industry. We help other members through presentations on digital marketing tactics. We’re also members of Generation Next – the under 40 subgroup of SCA – and the Workforce Development team, and Kylie is on the board for Generation Next. They’ve also asked us to help with some aspects of the website BuildTheOzarks.com

Strafford Chamber ofCommerce

Kylie’s hometown! We’ve presented on the importance of digital marketing and volunteer when needed. We rebranded the chamber and created their website, where members can add themselves to and edit their own directory listing. Kylie and Gabriel are also board members of the Strafford Area Chamber of Commerce.

Nixa Chamber ofCommerce

2oddballs joined the Nixa Chamber of Commerce due to our growing connection with businesses in the Nixa community. One of our newest clients include the Nixa school system where we designed the logo, AETOS, for the new performing arts center.

BNI

2oddballs has joined the Nixa Chamber of Commerce due to our growing connection with businesses in the Nixa community. One of our newest clients include the Nixa school system where we designed the logo, AETOS, for the new performing arts center. 

OIP, GLO,Pridefest

The GLO Center is a nonprofit that is southwest Missouris’ central connection for the LGBTQIA+ community. The GLO Center is a nonprofit that serves the LGBTQIA community in the Ozarks through support, resources, education, and advocacy, to create a more inclusive and welcoming community where all can thrive. 2oddballs has been proud to volunteer for the GLO Center, the longest running LGBTQIA+ Community Center in the state. 2oddballs has created and managed websites for GLO, OIP and Pridefest as well as helping with their social media platforms.

efactory

The efactory is a network of programs designed to support both large and small businesses throughout southwest Missouri. They opened their doors in 2013 with one goal: to serve as a one-stop shop for small business owners and entrepreneurs in southwest Missouri. Their services include: office space, coworking, an accelerator program, mentorship networks, corporate innovation, and more. 2oddballs’ office is located in the efactory downtown. Stop by and say hi!

Associates Contractors

Meet the legendary Oddball Network

Derek Dueker Seo And Content Creation

Derek Dueker

Content Creation/SEO/Consultant

A previous oddball, we know Derek has a knack for finding the right words to market any brand. Derek has a lengthy background in journalism and was voted Sportswriter of the Year for Gatehouse Media in 2014. He also owns 11 Missouri Press and Associated Press awards for his writing and sports photography.

Chris Canote Videographer

Chris Canote

Videographer / Filmmaker

Chris is an innovative video engineer who was named Missouri’s Best Videographer. 2oddballs is privileged to be able to team up with such a talented individual and provide our clients with exceptional videos and photography.

Lindsey Davis Digital Advertiser

Lindsey Davis

Digital Advertising / Consultant

A woman of many talents, Lindsey runs her own digital advertising and business consultant agency. She helps 2oddballs out with Google, Facebook and AdRoll ads whenever we need an extra hand on deck to ensure that top notch customer service.

Gary Bedell Digital Art And Design Specialist

Gary Bedell

Digital Art / Design Specialist

Gary’s vivid and unmistakable originality will inject life into your logos, social media graphics, and print design. He can also help set your business apart by adding animation to any of your marketing content.

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Oddballs: Talent You Can Trust

FOUNDERS

Kylie Textor Cassady
Co-Founder / Project Management

Hailing from Strafford, Mo., Kylie comes from a family of businessmen and women. She attended the college of business at Missouri State University and graduated with a degree in Advertising and Promotion. Her true skills lie in managing projects and people. She’s the glue that holds this ship together. With over a decade’s worth of experience in restaurant and hospitality, no one knows how to juggle customers, costs, tasks, time, and teams like Kylie – it’s in her blood! 

As one of the founding 2oddballs, Kylie has had her hands on nearly every aspect of the business, from accounts to accounting. On any given day you might find her creating posts for clients’ social media, designing graphics or whole websites, or her primary duty as of late – managing project workflows.

Read More
Gabriel Cassady
Co-Founder / Account Executive

The social tie that binds this Odd little band. Gabriel is originally from Joplin, Mo. but now lives in Springfield with wife and Co-Owner Kylie. Holding a degree in Public Relations with a minor in Journalism from Missouri State University, Gabriel’s professional background has taken him all over the Missouri map. 

From his first job at a TV station in Joplin, to a brief stint in radio in Sedalia early in his college career, through college where Gabriel DJed weddings and events (where – and when – he met Gary).  After graduating MSU, Gabriel was a freelancer. He managed social media and worked as a graphic designer in myriad industries including real estate, restaurant, hospitality, as well as a communication internship with the Nixa Public School system administration (where he first worked with Derek). 

Gabriel’s last “real job” was as a Marketing Specialist for West Plain Vet Supply (WPVS) where he met Amy Smith.

Read More
Learn the 2oddballs' Origin Story
Amy Smith
Graphic Design / Website Development

Currently working as an oddball doing website design and optimization as well as graphic design!

Formerly an art director/lead graphic designer and marketing guru for over three years at West Plains Veterinary Supply. Amy’s main focus was business to business marketing although she also was responsible for organizing and running two annual trade shows. She actually tripled sponsorship dollars and the monetary amount for giveaways!

Her marketing experience started as an intern to a junior designer for Springfield’s Modern Crayon design. She mostly designed t-shirts, product photography, and helped coordinate photoshoots. She also had a hand in the SEO for Modern Crayon’s website. Those are just her marketing-related jobs, however. She also spent some time as an administrative assistant.

Read More
Sarina Textor
Executive Assistant / Marketing Strategist

Sarina is a dynamic and detail-oriented gal who’s got a knack for keeping things running smoothly and making them look good at the same time. Serving as our Administrative Assistant & Marketing Strategist, she excels in organizing campaign concepts, curating design content, and creating a strong support for her Oddball team.

In the community, Sarina enjoyed performing with Ozarks Lyric Opera when she was in high school and undergrad until she found her love for textile design while getting a Bachelor of Arts at Drury University. She was not only a Young Artist for OLO at the time but has also showcased her creative talents since graduating as the Costume Designer for their productions of “Pagliacci” and “Don Giovanni” where she was solely responsible for designing, procuring, and constructing costumes for world-renowned vocalists and chorus members. Her poise under pressure, leadership, and a keen eye for design made her a strong production asset.

Her background also includes experience in voice acting for radio advertisements and radio broadcasting, adding a unique dimension to her skill set.

In her free time – she loves making quirky things with thread or yarn {or any other textile media}, nerding out about Stargate, or getting some fresh air and sunshine and enjoying the peace of the outdoors.

Read More

The Artistic Proof

IS IN THE PUDDIN'
Check Out Our Latest Work >>
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Our Story: The road less traveled

We believe that taking the road less traveled is a good thing. From 2016 to 2018 Kylie and Gabriel traveled and worked their way to the far reaches of the globe, living in Taiwan and Ecuador. They started running 2oddballs remotely, but as the business grew, they saw the need to move back to the USA. There’s no place like home!

Running 2oddballs from their office in Springfield, MO, their vision is to build a socially responsible, employee-responsive and client-centered business not limited by buildings or borders.
Their vision is to build a business allowing their employees and themselves the freedom to explore the world as they once did. While most of our clients are here in the Ozarks, we do have clients in Alaska, Canada, and North Carolina. Our employees are free to work from home, and we emphasize the quality and completion of work over where and when the work is done. We find this model and attitude not only cost efficient, but morale-boosting as well.

2oddballs is more than just goofy jokes and marketing. We’re part of a new generation of companies who strives to help build a better world one employee, one client, one business transaction at a time.