Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something that you connect with. The name you choose, if you don’t want to get lost in the masses, should be recognizable, marketable, and make it clear how you benefit the …
5 things to consider before naming your business or product Read More »
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to talk in jargon and try to confuse you so you think the only choices to select from are to hand them a blank check or remain buried so far down …
3 DIY search engine optimization fixes for small businesses Read More »
For the DIY crowd that has more time than they do money to spend, there are many website builder options out there. With a little know-how (or tutorials on YouTube) you can get a site live and looking pretty good. However, all website builders aren’t created equal. And, depending on your capabilities or needs, not …
What’s the best website builder for my small business? Read More »
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would be interested in your product or service. However, before we go much further, we want to make one distinction: There’s a difference between boosting a post and running an ad …
You’ve got a product or service that you believe in wholeheartedly and know you have an edge on your competition. So, how do you get the word out to the world about your small business? You probably know the answer is various forms of marketing. But how do you create a marketing plan for a …
How to create a marketing plan for a small business Read More »
If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that followed. One such toy is the Trolls World Tour Giggle and Sing Poppy Doll. At first glance, there’s nothing inherently wrong. However, one mother posted a video on social media …
Giggle & Sing Poppy mess shows need for crisis communication Read More »
With all the bickering, trolling, doxxing, etc. going on within social media these days, we thought it would be interesting to discuss law with social media. Specifically, answer the question: “Can I be sued for something I post on social media?” The answer is yes, but we wanted an explanation from someone who understands law. …
Can I be sued for something I post on social media? Read More »
Social media management for a small business can be frustrating and seem like a waste of time. You take a photo of a product, person, or even yourself and post it only to receive a handful of likes and a comment from your mother who is one of only like 97 fans of your page. …
How to promote your small business on social media Read More »
If the last shutdown from the coronavirus taught us anything, it’s that too many businesses rely solely on foot traffic for sales. Over 700 companies sought protection from bankruptcy in May. A lot of big names failed during the last shutdown. It goes to show: If you cannot serve your customers without an in-person interaction, …
Start an online store before another COVID shutdown Read More »
We’re all human (allegedly). That means we’re prone to making mistakes within our businesses which will inevitably lead to a bad review on occasion. How you respond to negative reviews will make an immense difference on how it affects the opinion of prospective customers who read them. And they DO read them. Trust me, I …
