As Missouri, and most of the country, continue to set new record highs in coronavirus infections and hospitalizations, there have been rumblings of another shutdown on the horizon. No matter your opinion of whether or not that’s a good idea, to not prepare for the possibility would be a serious mistake. Especially if you barely …
This year has brought us incredible adversity. If you own a business you’ve undoubtedly had to make some tough decisions to stay afloat. However, it’s been incredible how consumers have rallied around small businesses in the middle of a pandemic. It seems that mentality is ready to carry over in a big way. Constant Contact …
Small businesses a priority for holiday shoppers in 2020 Read More »
Sometimes those of us at 2oddballs Creative see things in our daily lives and think about the marketing behind it. I’m not sure how proud I am to admit that but it’s important for context. Anyway, there’s this “toy” out there that I stumbled across called The Nugget. It’s basically a four-piece couch cushion you …
Email marketing is still one of the most effective marketing methods out there. It generates $38 for every $1 spent, which is the highest ROI of any marketing tool. However, a lot of strategies being used today are outdated or just plain annoying. The difference between email campaigns that work and the ones that get …
Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something that you connect with. The name you choose, if you don’t want to get lost in the masses, should be recognizable, marketable, and make it clear how you benefit the …
5 things to consider before naming your business or product Read More »
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to talk in jargon and try to confuse you so you think the only choices to select from are to hand them a blank check or remain buried so far down …
3 DIY search engine optimization fixes for small businesses Read More »
For the DIY crowd that has more time than they do money to spend, there are many website builder options out there. With a little know-how (or tutorials on YouTube) you can get a site live and looking pretty good. However, all website builders aren’t created equal. And, depending on your capabilities or needs, not …
What’s the best website builder for my small business? Read More »
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would be interested in your product or service. However, before we go much further, we want to make one distinction: There’s a difference between boosting a post and running an ad …
You’ve got a product or service that you believe in wholeheartedly and know you have an edge on your competition. So, how do you get the word out to the world about your small business? You probably know the answer is various forms of marketing. But how do you create a marketing plan for a …
How to create a marketing plan for a small business Read More »
If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that followed. One such toy is the Trolls World Tour Giggle and Sing Poppy Doll. At first glance, there’s nothing inherently wrong. However, one mother posted a video on social media …
Giggle & Sing Poppy mess shows need for crisis communication Read More »
