Kylie

Kylie

Marketing essentials

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody …

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