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In this post we’re going to break down what goes into the cost of a new website based on the various factors involved including labor,

  A Little Background As an advertising student in the College of Journalism and Mass Communications at the University of Nebraska, I had the opportunity

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”),

Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty

What is a landing page, really? Why do I need a landing page? How can a landing page help convert more customers and make me

  This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your