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How two Springfield small businesses thrived in 2020
While thousands of businesses across the country died in 2020, and thousands more are prepared to file bankruptcy, some businesses thrived during the COVID-19 pandemic.

Why graphic design matters for Springfield small businesses
Is graphic design really something Springfield business owners should pay for? Yes, and here’s why. You may think anyone with Photoshop or some equivalent can

Downloadable sales sheet and best practices
A perfect sales sheet does a lot of the selling for you. It should contain the most important information about your product or service your

2021 small business coronavirus survival guide
As Missouri, and most of the country, continue to set new record highs in coronavirus infections and hospitalizations, there have been rumblings of another shutdown

Small businesses a priority for holiday shoppers in 2020
This year has brought us incredible adversity. If you own a business you’ve undoubtedly had to make some tough decisions to stay afloat. However, it’s

The Nugget couch: Digital marketing done right
Sometimes those of us at 2oddballs Creative see things in our daily lives and think about the marketing behind it. I’m not sure how proud

3 strategies to include in your email marketing
Email marketing is still one of the most effective marketing methods out there. It generates $38 for every $1 spent, which is the highest ROI

5 things to consider before naming your business or product
Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something

3 DIY search engine optimization fixes for small businesses
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to

What’s the best website builder for my small business?
For the DIY crowd that has more time than they do money to spend, there are many website builder options out there. With a little

How to set up Facebook ads for your business
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would

How to create a marketing plan for a small business
You’ve got a product or service that you believe in wholeheartedly and know you have an edge on your competition. So, how do you get