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5 things to consider before naming your business or product
Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something
3 DIY search engine optimization fixes for small businesses
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to
What’s the best website builder for my small business?
For the DIY crowd that has more time than they do money to spend, there are many website builder options out there. With a little
How to set up Facebook ads for your business
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would
How to create a marketing plan for a small business
You’ve got a product or service that you believe in wholeheartedly and know you have an edge on your competition. So, how do you get
Giggle & Sing Poppy mess shows need for crisis communication
If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that
Can I be sued for something I post on social media?
With all the bickering, trolling, doxxing, etc. going on within social media these days, we thought it would be interesting to discuss law with social
How to promote your small business on social media
Social media management for a small business can be frustrating and seem like a waste of time. You take a photo of a product, person,
Start an online store before another COVID shutdown
If the last shutdown from the coronavirus taught us anything, it’s that too many businesses rely solely on foot traffic for sales. Over 700 companies
How to respond to negative reviews
We’re all human (allegedly). That means we’re prone to making mistakes within our businesses which will inevitably lead to a bad review on occasion. How
Doxxing: Are You at Risk of Social Media Vigilantism?
Doxxing — the act of discovering and then revealing personal information about a person online so they can be attacked — has become a sort
What to include in your social media policy
How your employees conduct themselves on social media can directly impact your business, making a social media policy a necessary addition to your employee handbook.
