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Giggle & Sing Poppy mess shows need for crisis communication
If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that

Can I be sued for something I post on social media?
With all the bickering, trolling, doxxing, etc. going on within social media these days, we thought it would be interesting to discuss law with social

How to promote your small business on social media
Social media management for a small business can be frustrating and seem like a waste of time. You take a photo of a product, person,

Start an online store before another COVID shutdown
If the last shutdown from the coronavirus taught us anything, it’s that too many businesses rely solely on foot traffic for sales. Over 700 companies

How to respond to negative reviews
We’re all human (allegedly). That means we’re prone to making mistakes within our businesses which will inevitably lead to a bad review on occasion. How

Doxxing: Are You at Risk of Social Media Vigilantism?
Doxxing — the act of discovering and then revealing personal information about a person online so they can be attacked — has become a sort

What to include in your social media policy
How your employees conduct themselves on social media can directly impact your business, making a social media policy a necessary addition to your employee handbook.

Optimize your website with correct image file extensions
If you’re new to photo editing or website design, you might be wondering why there are so many image file extensions and which ones are

How to recognize an email scam
More often than not, our email providers’ spam filters will catch an email scam and keep it out of our inboxes. But, occasionally, one will

5 ideas for a smaller marketing budget
Everyone knows you need to stay top-of-mind to be successful, but local or family-owned businesses typically have a smaller marketing budget. So, does that mean

How Much Should a New Website Cost?
In this post we’re going to break down what goes into the cost of a new website based on the various factors involved including labor,

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy
I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”),