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How Much Should a New Website Cost?
In this post we’re going to break down what goes into the cost of a new website based on the various factors involved including labor,

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy
I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”),

How to Write More Creative Marketing Copy
Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty

What is a Landing Page, and Why do You Need One?
What is a landing page, really? Why do I need a landing page? How can a landing page help convert more customers and make me

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On
This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life,

Use Canva & Stop Stressing Over Social Media (Please)
Let’s be honest, you don’t have the time to sit down and mess with making your own designs for Facebook, Instagram, or Twitter accounts. Using

Dear Millennials: Stop Treating Baby Boomers Like They’re Idiots If They Struggle with Technology
Let me preface this by saying I do not approve of millennial-bashing. I am a millennial and proud of it. I think we’re a creative,

What the frick is Content Marketing, and how can it help my business?
If you are trying to up your marketing game in your small business, it won’t take long before you stumble along the term “content marketing”