Digital Marketing in Springfield: An Oddballs Guide
When it comes to digital marketing in Springfield, the options for small business owners can feel overwhelming. With all the information out there, it’s hard to know where to start. That’s why we created this Oddballs guide to digital marketing in Springfield. Read on to learn the best strategies for marketing your small business in the area.
Create a Mobile-Friendly Website
In 2020, it’s essential to have a website that is both mobile and tablet friendly. With more and more people using their phones to search for products and services, having a website that works well on all devices is a must. Using a responsive design ensures that your site looks great on all devices and makes it easier for potential customers to find you.
Optimize for Local SEO
Local SEO is a great way to get your small business to the top of the search engine rankings in Springfield. Local SEO involves optimizing your website, content, and social media profiles with the goal of increasing your visibility in local search engine results. This involves using keywords related to your business, optimizing your website for local search terms, and creating local content.
Utilize Social Media
Social media is a great way to connect with potential customers in Springfield and increase your visibility. Facebook, Instagram, and Twitter are all great places to start. These platforms can be used to post updates about new products, services, or promotions and to engage with potential customers.
Make Use of Reviews
Reviews are an important part of digital marketing. They provide potential customers with valuable insights into your business, and can be a deciding factor in whether or not they choose to do business with you. Encourage customers to leave reviews on your website, as well as on popular review sites such as Yelp and Google Reviews.
Digital marketing in Springfield can seem daunting, but with the right strategies, it can be a great way to reach potential customers. Utilizing a mobile-friendly website, local SEO, social media, and reviews are all great ways to get started. At 2oddballs, we specialize in digital marketing for small businesses in Springfield. We have the knowledge and experience to help you create a successful digital marketing strategy. Contact us today to learn more.