Services we offer:
#2 | Digital Marketing
Digital marketing is your collective effort to market your business online.
The assets you have through which you can make these efforts include:
We understand that for some of you, this stuff pulls you away from what you do best for your business, or you simply may not be getting the returns you need to make the effort.
2oddballs can take this stuff off your plate and get it rolling the way you need it to and here’s how.
Digital Marketing Strategies
Website Design and Development
This is the foundation of all your digital marketing efforts. You have to have a website. It’s an annoyance, if not a red flag, to consumers if you do not have one. If you do have a website but it’s not optimized for a good user experience, it’s not helpful either. 88% of consumers say they are unlikely to return to a site if it loads poorly or provides some other bad experience. 2oddballs will help make sure your customers are smiling every time they visit your business online.
Social Media Management
A survey by Sprout Social revealed 64% of consumers want brands to connect with them. Furthermore, it showed if you oblige, they’ll increase their spending. When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor. But it takes more than cat videos and hashtags for a brand to be successful on social media. Crazy, we know. But we can get those “likes” and comments to turn into dollar signs for you.
Social Media Advertising
This is the “pay to play” way of doing things on social media. Instead of just promoting your brand, products, or services to your current audience, you can pay to reach lots of people outside your immediate circle of influence. Better yet, when you work with us we can target your ads to a precise audience of your choosing.
Search Engine Optimization
You can’t just put a website up and expect search engines to drive people to it en masse. There are technical tweaks you must make and ways of writing your website copy that will signal to Google and others that you’re the best website for them to show to consumers searching on their platform. And, no, it’s not just writing the keywords you want to rank for over and over on your site. That’s how you get put in Google jail.
Want to just pay to be at the top of Google? We can help you do that too. We can find the “value” keywords and the ones with the highest conversion rates. However, that’s the easy part anyone can do. We also take the time to test your campaigns, keep an eye on them, and ensure they’re getting you leads at a profitable cost.
Blogging is an incredibly important part of your SEO strategy. According to research done by OptinMonster, companies who blog get 97% more links (the top ranking factor for Google) to their websites. However, it’s also how you can drum up some business. 57% of marketers say they’ve gained customers specifically through blogging. Just like we said up there in our SEO section, blogging isn’t all about plugging keywords. Succeeding in blogging is all about providing the best content for the user. We know how to write so you are found on Google and by your customers.
Improve your digital marketing with 2oddballs
2oddballs is a digital marketing business in Springfield, Missouri but the beautiful thing about digital marketing is it can be performed from anywhere so we can work with you no matter where you are! Warning: we may drive over to meet you in person and hang out for a bit sometime, though.