A perfect sales sheet does a lot of the selling for you.ย
It should contain the most important information about your product or service your customer needs in order to make a purchasing decision.ย
Think of it like a targeted advertisement but in paper form.ย
However, there are some best practices for sales sheets that turn prospective buyers into clients and keep them out of waste baskets.ย
Sales sheets should be simple and clean
From the design to the copy, your sales sheet should be straightforward, to-the-point, and look like your brand.ย
Include your businessโ name and logo, incorporate your brand colors, and make it look pretty. However, you want to make sure the message is coming through loud and clear: โIโm selling this, hereโs why, and hereโs how to buy it.โ
Donโt try to cram too much onto the page. Give the most important details and move on.ย
Include high-quality pictures
Youโre trying to grab the attention of the prospect. A text-only sales sheet is boring and easily forgotten.ย
Make sure you have compelling photography of your product or service — in action, if possible. More than half of prospects want to see how a product works within their first sales pitch.
Oh, and make sure this thing is in color.
Your copy needs to be concise but pack a punch
Since youโre trying to keep the word count down to keep from overwhelming the reader, youโre going to need to make the most of what sentences you have.ย
That means you need killer copywriting that is persuasive.ย
Whatโs the major pain point for this audience? Is your product or service cheaper? Better? Do you or the product perform something they canโt get anywhere else? Include that.ย
All you need to say is, โHereโs the product. Hereโs what it does. Hereโs why you should buy it from me.โ
Whereโs the proof?
You need to back up your claims.ย
If you have any data, awards, expert reviews, or just some client/customer testimonials, include the best ones on your sales sheet.ย
Donโt go bananas, remember weโre trying to keep it uncluttered, but stick your chest out a little bit. You want the reader to know you arenโt blowing smoke.
One report said that 72% of respondents said they wouldnโt take any action until they saw some reviews.ย
Donโt forget to ask them to buyย
At the bottom of the sales sheet, include a strong call-to-action and point them in the right direction.ย
Do they need to call to buy? Email? Do you have a landing page for what youโre selling? Tell them what you want them to do next.
If they need to call you to buy, make sure itโs a direct line to you. Donโt give the prospect too many steps to complete or a good percentage of them wonโt complete the buying process.
Download our sales sheet template
Donโt have the time to start a sales sheet from scratch? Weโve got a FREE, editable template you can download (Microsoft Word or edit in Google Docs) and make yours! All you have to do is fill out the short form, and submit your info to get it.ย
Of course, if you prefer a custom sales sheet that is expertly designed, youโre welcome to give us a call at 417-986-6332.ย
Otherwise, enjoy your free template and happy selling!