Social media advertising is starting to command more of businesses’ marketing budgets and for good reason: it allows for more narrow targeting and engagement with your prospective customers.
Even better, you can reach a lot more people at a lower cost than traditional forms of advertising.
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It kind of seems that way, but it’s true. And 2oddballs has been helping many businesses in the Springfield, Missouri area capitalize on this form of digital marketing and improving the ROI of their marketing budgets.
How social media advertising works
The best way to go about advertising on social media is to build an ad — with either an image or video — with some great copy and call to action.
After that, we can target the ad towards the demographic (age, sex, income, etc.) and psychographic (personality, values, attitudes, interests, or lifestyles) that best align with your business.
This is what makes social ads so great. You’re only paying for the ad to be shown to the people who would be interested in your products or services. That’s opposed to a TV ad being shown to just anybody who happens to have that channel on.
Then, people who are shown the ad can comment on it and ask questions or otherwise interact with it and you can respond to them, further establishing trust and building a relationship.
Is it really cheaper than other avenues?
According to a widely shared study by LinkedIn, the average cost to reach 1,000 people with your ad cost:
Why is it social media so much cheaper?It’s much easier to produce an ad on social media than it is with any other medium. There’s also less cost for a social platform to deliver the ad than traditional media.
Why let 2oddballs handle your social media advertising?
You use social media every day, why do you need us to handle making your ads?
First, you can’t just post any old picture with random text and expect to see results. We research your target demographic and see what’s going to get them to stop scrolling and click on your ad. We also optimize your campaigns and make sure they’re delivering the best cost-per-lead possible based on the targeting.
Want to know more...
If you want to know more about social media advertising, we’re happy to chat with you.
Our team is helpful, never pushy, and are incredibly client-centered.