Do you feel like your website is not bringing in the customers you need? Are you spending money on digital ads without seeing the results you want? Well, my friend, you might need to give CRO a try. No, it’s not some new fancy fitness routine, and no it’s not Chief Rockstar Officer (although if that’s a thing…rock on!)
CRO stands for Conversion Rate Optimization, and it can help your small business website’s performance, increasing overall digital marketing ROI. In this blog post, we’ll explain CRO and how it can benefit your business.
What is CRO?
CRO is the process of improving the performance of your website by increasing the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter. It’s all about understanding your customers’ behavior and preferences and using that knowledge to create a website that’s optimized for conversions.
Why is CRO important?
Having a website that looks pretty is not enough. You need a website that actually converts visitors into customers. By optimizing your website for conversions, you can:
- Increase your revenue: More conversions mean more sales and revenue for your business.
- Improve your ROI: By improving your conversion rate, you can get more out of your digital marketing budget.
- Understand your customers better: CRO involves analyzing your customers’ behavior, which can help you understand their needs and preferences.
- Enhance your user experience: By making your website more user-friendly and intuitive, you can improve your customer’s experience and increase their loyalty.
How does CRO work with SEO and digital ads?
CRO works hand in hand with SEO and digital ads. In fact, CRO can help improve your SEO and increase the effectiveness of your digital ads.
Search Engine Optimization (SEO) is all about getting your website to rank higher in search engine results pages (SERPs). One of the factors that search engines consider when ranking websites is the user experience. By optimizing your website for conversions, you can also improve the user experience, which can help improve your SEO.
Digital ads, such as Google Ads or Social Media Ads, are a great way to drive traffic to your website. However, if your website is not optimized for conversions, you might be wasting your money on clicks that don’t convert. People may get to your website, but not take action. By optimizing your website for conversions, you can improve the ROI of your digital ads and get more out of your advertising budget.
How to get started with CRO
Getting started with CRO can seem overwhelming, especially if you’re not tech-savvy. But don’t worry, you don’t need to be a coding expert to improve your website’s performance. Here are some simple steps to get started with CRO:
1. Define your goals
What do you want your website to achieve? Do you want to increase sales, generate leads, or improve your user engagement? By defining your goals, you can focus your CRO efforts on what really matters to your business.
2. Analyze your data
Use tools like Google Analytics to understand your customers’ behavior on your website. Where do they come from? What pages do they visit? Where do they drop off? By analyzing your data, you can identify areas for improvement and create a hypothesis for your CRO experiment. If you’re getting caught up on Google Analytics terms, don’t fret! We have a complete guide on Understanding Google Analytics’ terms that can help you out.
You can also use behavioral analytics tools, such as Microsoft Clarity, Hotjar, and Zoho Pagesense, to get deeper insights by using “heatmaps”. A heatmap tracks areas of various kinds of activity on your website so you can visualize where customers are spending most of their time or where they are getting lost or stuck.
3. Test your hypothesis
A/B testing is a common CRO technique that involves testing two versions of a web page (or specific pieces of content on a webpage) to see which one performs better. For example, you can test different headlines, images, or calls to action to see which one drives more conversions. You don’t need to be a coding expert to run A/B tests. There are many tools that can help make it easy to set up and run tests. For example, the Oddballs use Zoho PageSense.
2oddballs can help with your CRO!
If you feel like your website is not bringing in the customers you need or they’re not taking the right actions, it might be time to consider CRO as part of your marketing plan. Here at 2oddballs, we can help you get the results you are looking for.