Search Engine Optimization
Search Engine Optimization (SEO) is the process of fine-tuning web copy and website meta data in a way that better communicates to search engines like Google what the contents of your website are.
There are no guarantees to getting to No. 1 on the search engines’ rankings. If someone is promising that to you, they’re overconfident at best and lying at worst. The best place to start is aiming for the first page of results in your area and building from there. Because, even on your local level, nearly all web traffic begins with a search engine.
So, if you aren’t receiving the amount of web traffic you think you should get…
how does my business
Rank Higher On Google?
Google and the rest of the search engines like to see unique, info-rich content that best answers the search query they’ve received. They also reward pages with great user experience.
Another part of it is the technical SEO on the backend of your page like the meta description (the short paragraph under the titles on the search results page), internal linking, and more.
At 2oddballs Creative, we make sure that your web pages have high-quality content on them with all of the SEO meta data focused on keywords that best fit the target audience you are aiming for.
Technical SEO
Schema
Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet. It was born out of a collective effort made by search engines so they’d have a shared vocabulary, making it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.
We know, we know. Some of you are like, “WHAT?”
Basically, this is code on your website explaining – in a language search engines understand – what you are presenting on your page. This makes it easier for search engines and, in theory, increases the likelihood for your content to rank higher. It also greatly improves your ability to be included in what are known as knowledge cards and rich snippets. Some examples are the little boxes that preview a page with a snippet of text or are a part of the “People also ask” sections of search results.
Meta Data
We research and create keyword-focused, eye-catching page titles and meta descriptions that appear in search engines. We also make sure that the Alt Text (for screen readers) is completed for ADA compliance and optimized for SEO.
Site Functionality
Having a glitchy site is a big no-no for search engines. Think of it like this: if you vouch for a restaurant to one of your friends and they go there and it’s a terrible experience, do you think they’ll trust you the next time you say a restaurant is good? No!
So, search engines don’t want to send people to sites that have lots of problems with functionality, have broken links, or load slowly.
Our Oddballs will audit your site to find these things and correct them to get you back in the good graces of search engines.
Your Local SEO Experts
2oddballs is a digital marketing company in Springfield, Missouri that primarily serves Southwest Missouri.
We pride ourselves on being odd in that we are, yes, quirky but also client-focused and transparent. We will never push you in a direction that isn’t going to help you accomplish the goals you have asked us to help you achieve.
So, give us a shout and we’ll have a FREE consultation to see if we can get your business optimized for search engines!