Crisis-Ready Website: PR Pieces You Need At The Ready

When something goes wrong, the first place reporters, customers, and employees often look for answers is your website. In those first minutes, a crisis-ready website buys you time, trust, and control. The problem? Most sites aren’t built to publish fast under pressure. Pages are hard-coded, approvals bottleneck in legal, and “we’ll get to it” becomes […]

PR and Marketing: How PR is valuable outside of a crisis

Public relations is one of those industries that often gets a bad rap. However, PR and marketing go hand-in-hand in a way many businessowners don’t realize. Public relations does not always have to be crisis communication. Of course, you should have a plan prepared for a crisis. However, PR can do so much more for […]

Giggle & Sing Poppy mess shows need for crisis communication

If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that followed. One such toy is the Trolls World Tour Giggle and Sing Poppy Doll. At first glance, there’s nothing inherently wrong. However, one mother posted a video on social media […]

Doxxing: Are You at Risk of Social Media Vigilantism?

Doxxing — the act of discovering and then revealing personal information about a person online so they can be attacked — has become a sort of social media vigilante justice recently. In days past, it was seemingly more prevalent among celebrities save for a few high-profile examples. However, more and more people who put their […]

What to include in your social media policy

How your employees conduct themselves on social media can directly impact your business, making a social media policy a necessary addition to your employee handbook. But they have a first amendment right to sound off on social with their opinions (dang constitution! Just kidding.) so you can’t, nor should you, get too hardcore with your […]