Small-Business PR Checklist for Your Next Campaign

A small business owner's desk is covered with items from their PR checklist

Launching a successful public relations (PR) campaign is a powerful way for small businesses to boost their visibility, build credibility, and effectively communicate their brand story. However, even the most innovative ideas or exciting announcements can fall flat without careful planning and preparation. To help, we’ve come up with a clear, step-by-step PR checklist your […]

The Power of Earned Media: Why it’s more valuable than ads

Earned media, like what the business owner above is taking advantage of through public relations, is one of the most effective forms of marketing.

Earned media is publicity gained through organic mentions, news coverage, word-of-mouth, and social shares. It is more valuable than advertising because it gives provides more credibility, trust, and long-term brand growth. We’re going to explain more about earned media, provide examples, and how we can help you add it to your marketing strategy. What is […]

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