Uncategorized

Hootsuite: 6 Ways It Can Make Social Media a Breeze

  A Little Background As an advertising student in the College of Journalism and Mass Communications at the University of Nebraska, I had the opportunity to take a little class called Digital Insights and Analytics. Under the tutelage of Valerie Jones, (former media strategist and senior manager for Starcom Worldwide, and more recently, head of …

Hootsuite: 6 Ways It Can Make Social Media a Breeze Read More »

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody …

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy Read More »

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On

  This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things …

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On Read More »

Dear Millennials: Stop Treating Baby Boomers Like They’re Idiots If They Struggle with Technology

Let me preface this by saying I do not approve of millennial-bashing. I am a millennial and proud of it. I think we are a creative, diverse, motivated generation who have been handed a turd that we’ve been trying to polish for two decades  (but that’s a topic for a whole different blog post). But …

Dear Millennials: Stop Treating Baby Boomers Like They’re Idiots If They Struggle with Technology Read More »

What the frick is Content Marketing, and how can it help my business?

If you are trying to up your marketing game in your small business, it won’t take long before you stumble along the term “content marketing” in your Google search. What does “content marketing” even mean? I was going to make a joke here about a camping con man, but I’ll spare you (con…tent…content. Get it? Ha…ahahaha…ha …

What the frick is Content Marketing, and how can it help my business? Read More »

Scroll to Top