. Ads
. Ads
There are billions (or trillions, it depends on who you ask) of searches on Google every day. On just about every one of those search result pages there are Google ads.Â
These ads are businesses who have paid to show up for the term being searched. This can be an effective way to drive highly motivated traffic to your website.
How Google Ads works
Google Ads is pay-per-click (PPC), meaning you pay per click or per impression of your ad.
You pick a keyword (or several) you want your ad to show up for
You pick a keyword (or several) you want your ad to show up for
set a budget
set a budget
start showing up on search engine results page when prospective customers are looking for products or services like yours on Google Search or Google Maps
start showing up on search engine results page when prospective customers are looking for products or services like yours on Google Search or Google Maps
Is Google Ads worth it?
We get it. Your marketing budget is stretched thin. Or maybe you just want the best ROI you can get.
Google reports a click-through rate of its ads of nearly 8 percent. When searchers are ready to buy, paid links on Google get 65% of the clicks.
Google also claims that advertisers average $8 for every $1 you spend.
Now, to get numbers anywhere close to that you’ll have to put out an incredibly optimized campaign with a carefully selected group of keywords.
That’s where having someone research what your customers are looking for, what your competitors are bidding on, and optimize your campaign accordingly will come in handy.
Google reports a click-through rate of its ads of nearly 8 percent. When searchers are ready to buy, paid links on Google get 65% of the clicks.
Google also claims that advertisers average $8 for every $1 you spend.
Now, to get numbers anywhere close to that you’ll have to put out an incredibly optimized campaign with a carefully selected group of keywords.
That’s where having someone research what your customers are looking for, what your competitors are bidding on, and optimize your campaign accordingly will come in handy.
2oddballs is your local digital marketing agency
Our oddballs are incredibly proficient at finding high-conversion keywords for your Google Ads. We’ll also provide you with an audit with recommendations and static content upgrade (i.e. new pic, check reviews, etc.).
We may be biased, but we’re fairly certain you’ll enjoy working with us. We’re not high falutin marketers who hide behind jargon and spreadsheets.Â
We’re a group of peeps from the Springfield, Missouri area who value mutual relationships and understand the best way to do business is to treat people right.
