Email marketing is still one of the most effective marketing methods out there.
It generates $38 for every $1 spent, which is the highest ROI of any marketing tool.
However, a lot of strategies being used today are outdated or just plain annoying.
The difference between email campaigns that work and the ones that get your address marked as spam is content appealing, useful, and relevant to the recipient.
We’ll explain how to accomplish this.
Your email marketing audience should be segmented
Is the email you’re about to send relevant to every person in your contacts?
For example, I CONSTANTLY get emails from food delivery services but the coupon enclosed is only good for first-time customers.
Guess where their emails go now?
You can segment your audience by asking them questions regarding their preferences. Pay attention to their buying habits, behavior on your website, and start emailing them offers or alerts that align with their interests.
Companies that segment their marketing emails reported a revenue increase of 760% to Data Marketing and Analytics.
Send with a clear goal and call-to-action
Don’t just send an email for the sake of sending one.
Yes, you should reach out consistently, but if the reader opens an email and it doesn’t offer them anything they’re going to start believing that opening your messages is a waste of time.
So, what do you want them to do?
Do you want them subscribing to your blog? Follow your social channels? Buy something?
Explain the benefit and then place a button or link for them to click.
For example, if you want them to subscribe to your blog you must explain what the benefit of it would be. Does it provide valuable information? Do you drop coupon codes in them sometimes?
Tell the reader.
Then, at the end should be a call-to-action. “Claim Your Coupon” or “Learn More” or another appropriate CTA for what you would like the reader to do.
Capitalize on transactional emails
Transactional emails (order confirmation, shipping confirmation, returns/exchanges, abandoned cart emails, etc.) all have extremely high open rates. On average, they are opened four times as often as other marketing emails.
So, make sure these emails are on brand, personalized, and used as an opportunity to build brand loyalty. Maybe throw in a coupon or show them other items that are relevant to their recent purchase.
Email marketing is very much still relevant
There are some people who don’t believe email marketing is worth all this effort.
This couldn’t be further from the truth.
Nearly 80% of marketers saw an increase in email engagement in 2019.
If you need help optimizing your emails to increase your engagement and ROI, give us a shout.
We’ll make sure your emails are “odd” enough to stand out among the rest.
