5 Email Automations Every Local Business Needs
When you run a local business, your time is limited. However, your opportunity to stay top-of-mind with customers doesn’t have to be. That’s where email automations come in. Instead of manually sending one-off messages or forgetting to follow up altogether, you can set up smart, personalized email flows that work in the background to welcome […]
7 Steps to Make Email Marketing Best Work for Your Business
Email marketing can be an incredibly effective tool for businesses of all sizes. It allows you to reach out to your audience directly, build relationships with them, and ultimately drive more sales. However, if you’re not careful, email marketing can also be a huge waste of time and resources. Follow these seven tips for making […]
Pain-Free way to create a Google forwarding email (to 2 or more other emails at no extra cost)
Google Forwarding Email: If you use Google Workspaces (paid Google account, including email), how can you create a forwarding email in Gmail? Gmail is great but how to forward an email to another email? It’s not impossible, but it is annoyingly hidden. You need to access the admin settings area for groups. But first you […]
2021 small business coronavirus survival guide
Want some good news? Check out this article on How Two Local Small Businesses Thrived in 2020. Editor’s Update: This article was originally posted Nov. 23, 2020. As COVID-19 vaccines continue to be distributed, talks of a future shutdown have calmed in the new year. However, there are multiple variants of the virus. Researchers are […]
3 strategies to include in your email marketing
Email marketing is still one of the most effective marketing methods out there. It generates $38 for every $1 spent, which is the highest ROI of any marketing tool. However, a lot of strategies being used today are outdated or just plain annoying. The difference between email campaigns that work and the ones that get […]
How to recognize an email scam
More often than not, our email providers’ spam filters will catch an email scam and keep it out of our inboxes. But, occasionally, one will slip through. We are starting a series of articles aimed at helping you recognize and avoid online scams. This is our first one that was submitted by our oddest oddball, […]