Small-Business PR Checklist for Your Next Campaign

Launching a successful public relations (PR) campaign is a powerful way for small businesses to boost their visibility, build credibility, and effectively communicate their brand story. However, even the most innovative ideas or exciting announcements can fall flat without careful planning and preparation. To help, we’ve come up with a clear, step-by-step PR checklist your […]

Micro-Influencers: How Small Voices Make a Big Impact

When you hear the word “influencer,” you might picture celebrities with millions of followers promoting global brands. But there’s a powerful and rapidly growing group of individuals making a significant impact with far smaller audiences. Known as micro-influencers, these content creators typically have between 1,000 and 100,000 engaged followers across social platforms like Instagram, TikTok, […]

Spring clean your brand: A digital marketing refresh

When your business has new goals or is simply concerned with staying current, it’s the perfect time to do some spring cleaning and consider a digital marketing refresh. As such, we’ve developed this checklist so you can be sure you’ve covered all your bases. Digital marketing refresh checklist The following is in no particular order […]

Why local partnerships matter to your brand’s growth

When we talk to business owners in and around Springfield, MO about community relations and local partnerships with other neighboring businesses, nonprofits, or events we often get the question, “How will this help my business?” Well, the most famous local example we can think of is Bass Pro Shops. Johnny Morris started Bass Pro Shops […]

11 types of video content that are helpful for businesses

Business owners have been getting preached at for years now that video content is king when it comes to marketing. However, it can be hard to decide what types of video content to make to promote your business. What are the most important videos to make? What actually makes an impact? If you’ve been procrastinating […]

Full-service internet marketing in Springfield, MO

When deciding on a digital marketing agency for your internet marketing in Springfield, MO you want to choose a partner who is a full-service agency. What does that mean? A full-service digital marketing agency can handle all of your internet marketing from advertising, social media content, website building…literally anything that has to do with marketing […]

What can a marketing agency do for my business?

As a business owner, you may be wondering what can a marketing agency do for your business that you can’t do yourself. However, for those of you out there with a basic understanding of marketing – this is likely the wrong question to ask. Business owners who don’t have a concrete understanding of marketing practices […]

6 social media ideas for small business owners

As a small business owner, you have so much on your plate that sometimes coming up with social media ideas is the last thing you want to do. We get it! As a business owner, especially if you’re just getting started, you have to make tons of marketing decisions on top of everything else and […]

7 brand awareness strategies for small business startups

One of the biggest hurdles small business startups face in the early going is brand awareness. Getting your name out there isn’t as easy as making a sale and hoping that customer is happy enough with your product or service that they tell their friends and family. Now, we’re not saying word of mouth isn’t […]

The four Ps of marketing and how we help you achieve them

The four Ps of marketing was a concept developed in 1960 by Jerome McCarthy in his book, “Basic Marketing, A Managerial Approach.” The four Ps are a “marketing mix” of four elements – product, price, place and promotion – in which a business develops the “right” product for the “right” price, in the “right” place, […]