Micro-Influencers: How Small Voices Make a Big Impact
When you hear the word “influencer,” you might picture celebrities with millions of followers promoting global brands. But there’s a powerful and rapidly growing group of individuals making a significant impact with far smaller audiences. Known as micro-influencers, these content creators typically have between 1,000 and 100,000 engaged followers across social platforms like Instagram, TikTok, […]
Why local partnerships matter to your brand’s growth
When we talk to business owners in and around Springfield, MO about community relations and local partnerships with other neighboring businesses, nonprofits, or events we often get the question, “How will this help my business?” Well, the most famous local example we can think of is Bass Pro Shops. Johnny Morris started Bass Pro Shops […]
11 types of video content that are helpful for businesses
Business owners have been getting preached at for years now that video content is king when it comes to marketing. However, it can be hard to decide what types of video content to make to promote your business. What are the most important videos to make? What actually makes an impact? If you’ve been procrastinating […]
7 brand awareness strategies for small business startups
One of the biggest hurdles small business startups face in the early going is brand awareness. Getting your name out there isn’t as easy as making a sale and hoping that customer is happy enough with your product or service that they tell their friends and family. Now, we’re not saying word of mouth isn’t […]
The four Ps of marketing and how we help you achieve them
The four Ps of marketing was a concept developed in 1960 by Jerome McCarthy in his book, “Basic Marketing, A Managerial Approach.” The four Ps are a “marketing mix” of four elements – product, price, place and promotion – in which a business develops the “right” product for the “right” price, in the “right” place, […]
5 Reasons Why Brand Consistency is the Unsung Hero of the Digital Age
Why Your Brand Should Wear the Same Outfit Every Day! Okay, okay, I’m not suggesting you wear the same shirt every day (unless it’s your favorite, then rock on!). But imagine if your favorite superhero decided to switch their iconic outfit every week. Confusing, right? In the grand realm of the digital universe, brand consistency […]
How local business owners decided their marketing strategies
Business owners we talk to are often unsure how to get started in marketing. This can be because they have either been taken advantage of by other marketing agencies, are just now getting ready to “take that next step,” or have little money to allocate to marketing. Of course, we could pitch you on what […]
Why graphic design matters for Springfield small businesses
Is graphic design really something Springfield business owners should pay for? Yes, and here’s why. You may think anyone with Photoshop or some equivalent can do enough to get you by, but graphic design is more than just “looking good.” It actually can be a nudge in the direction of a purchasing decision. Whether that […]
5 things to consider before naming your business or product
Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something that you connect with. The name you choose, if you don’t want to get lost in the masses, should be recognizable, marketable, and make it clear how you benefit the […]
How to Write More Creative Marketing Copy
Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty like founts of never-ending creative genius. From the time they pop out, with almost no training, they seem to take to singing, dancing, painting and sculpting like a fish takes […]