The Nugget couch: Digital marketing done right
Sometimes those of us at 2oddballs Creative see things in our daily lives and think about the marketing behind it. I’m not sure how proud I am to admit that but it’s important for context. Anyway, there’s this “toy” out there that I stumbled across called The Nugget. It’s basically a four-piece couch cushion you […]
3 strategies to include in your email marketing
Email marketing is still one of the most effective marketing methods out there. It generates $38 for every $1 spent, which is the highest ROI of any marketing tool. However, a lot of strategies being used today are outdated or just plain annoying. The difference between email campaigns that work and the ones that get […]
5 things to consider before naming your business or product
Choosing the right name for your small business or product is paramount to your brand development. It needs to be more than “cool” and something that you connect with. The name you choose, if you don’t want to get lost in the masses, should be recognizable, marketable, and make it clear how you benefit the […]
3 DIY search engine optimization fixes for small businesses
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to talk in jargon and try to confuse you so you think the only choices to select from are to hand them a blank check or remain buried so far down […]
What’s the best website builder for my small business?
For the DIY crowd that has more time than they do money to spend, there are many website builder options out there. With a little know-how (or tutorials on YouTube) you can get a site live and looking pretty good. However, all website builders aren’t created equal. And, depending on your capabilities or needs, not […]
How to set up Facebook ads for your business
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would be interested in your product or service. However, before we go much further, we want to make one distinction: There’s a difference between boosting a post and running an ad […]
How to create a marketing plan for a small business
You’ve got a product or service that you believe in wholeheartedly and know you have an edge on your competition. So, how do you get the word out to the world about your small business? You probably know the answer is various forms of marketing. But how do you create a marketing plan for a […]
Giggle & Sing Poppy mess shows need for crisis communication
If you’re a parent and your kids love Dreamworks’ Trolls videos you likely have seen their latest “World Tour” video and all the toys that followed. One such toy is the Trolls World Tour Giggle and Sing Poppy Doll. At first glance, there’s nothing inherently wrong. However, one mother posted a video on social media […]
Can I be sued for something I post on social media?
With all the bickering, trolling, doxxing, etc. going on within social media these days, we thought it would be interesting to discuss law with social media. Specifically, answer the question: “Can I be sued for something I post on social media?” The answer is yes, but we wanted an explanation from someone who understands law. […]
How to promote your small business on social media
Social media management for a small business can be frustrating and seem like a waste of time. You take a photo of a product, person, or even yourself and post it only to receive a handful of likes and a comment from your mother who is one of only like 97 fans of your page. […]