Start an online store before another COVID shutdown
If the last shutdown from the coronavirus taught us anything, it’s that too many businesses rely solely on foot traffic for sales. Over 700 companies sought protection from bankruptcy in May. A lot of big names failed during the last shutdown. It goes to show: If you cannot serve your customers without an in-person interaction, […]
How to respond to negative reviews
We’re all human (allegedly). That means we’re prone to making mistakes within our businesses which will inevitably lead to a bad review on occasion. How you respond to negative reviews will make an immense difference on how it affects the opinion of prospective customers who read them. And they DO read them. Trust me, I […]
Doxxing: Are You at Risk of Social Media Vigilantism?
Doxxing — the act of discovering and then revealing personal information about a person online so they can be attacked — has become a sort of social media vigilante justice recently. In days past, it was seemingly more prevalent among celebrities save for a few high-profile examples. However, more and more people who put their […]
What to include in your social media policy
How your employees conduct themselves on social media can directly impact your business, making a social media policy a necessary addition to your employee handbook. But they have a first amendment right to sound off on social with their opinions (dang constitution! Just kidding.) so you can’t, nor should you, get too hardcore with your […]
Optimize your website with correct image file extensions
If you’re new to photo editing or website design, you might be wondering why there are so many image file extensions and which ones are the best for an optimized website. We’ll go over several file extensions, what they mean, and when they are best utilized. Types of image file extensions JPEG (JPG) – Joint […]
How to recognize an email scam
More often than not, our email providers’ spam filters will catch an email scam and keep it out of our inboxes. But, occasionally, one will slip through. We are starting a series of articles aimed at helping you recognize and avoid online scams. This is our first one that was submitted by our oddest oddball, […]
5 ideas for a smaller marketing budget
Everyone knows you need to stay top-of-mind to be successful, but local or family-owned businesses typically have a smaller marketing budget. So, does that mean they’re destined to be up the creek without a paddle? All this baby wants is more marketing budget. Shhh we know, child. No! There’s things that are free or cheap […]
How Much Should a New Website Cost?
In this post we’re going to break down what goes into the cost of a new website based on the various factors involved including labor, infrastructure, your business’s specific online needs, timeline, and several other website price factors you may not have even thought of. A lot goes into pricing a website. Think of it […]
How to Write More Creative Marketing Copy
Some of us are born with that innate creative ability. You know the type. The Mozarts: the artistic prodigies of the world who spew beauty like founts of never-ending creative genius. From the time they pop out, with almost no training, they seem to take to singing, dancing, painting and sculpting like a fish takes […]
Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On
This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things go […]