High-Converting Forms that Don’t Frustrate Users

High-converting forms feature fewer fields like the one pictured which lowers friction for potential leads.

Most inquiry and quote forms don’t fail because you lack traffic. They fail because you have added too much friction. This guide will show you how to build high-converting forms short, clear, mobile-first forms that users finish. Why forms = revenue (not just “leads”) Your form is the last mile of your sales funnel. If […]

5 Local SEO Tactics Beyond Google Business Profile

A sample picture of local SEO in action as a searcher finds a local business on the maps section

Google Business Profile (formerly Google My Business) is the bare minimum for local SEO these days. If you’re only optimizing your Google Business profile, you’re fighting for the same pixels as everyone else — and leaving real traffic on the table. Winning local search in 2025 means building a broader footprint across the map ecosystem, […]

Website Accessibility: Making Your Site Inclusive for All

Website accessibility standards as set by the World Wide Web Consortium (W3C)

In today’s digital landscape, website accessibility isn’t just a legal requirement—it’s a critical aspect of ensuring all visitors, regardless of ability, can easily navigate and interact with your online presence. An accessible website fosters inclusivity, expands your audience, and improves overall user experience. It’s a win-win for all parties! We’ll explain why website accessibility matters, […]

Why are your important emails going to spam?

A photo of a full spam folder, evidence of important emails going to spam

Are you noticing more important emails going to spam? Unfortunately, it’s to be expected, given some changes announced by major email providers Google and Yahoo, which have begun to take effect. Regardless of how much work your marketing partner – even if it’s us! – put into properly configuring and optimizing YOUR email, we can’t control what others […]

Where to begin marketing your business

Business owners listen to someone describing where to begin marketing their business

The most common frustration startup business owners bring up is where to begin marketing their business. There’s many channels you can pour money into and it’s not always obvious (without tracking and analysis) what the return is. This causes many business owners to become frozen in indecision or to begin throwing darts in the dark […]

Full-service internet marketing in Springfield, MO

A tablet displays internet marketing channels to choose from

When deciding on a digital marketing agency for your internet marketing in Springfield, MO you want to choose a partner who is a full-service agency. What does that mean? A full-service digital marketing agency can handle all of your internet marketing from advertising, social media content, website building…literally anything that has to do with marketing […]

What can a marketing agency do for my business?

A marketer answers what can a marketing agency do for my business for the business owners.

As a business owner, you may be wondering what can a marketing agency do for your business that you can’t do yourself. However, for those of you out there with a basic understanding of marketing – this is likely the wrong question to ask. Business owners who don’t have a concrete understanding of marketing practices […]

7 brand awareness strategies for small business startups

Graphic showing brand awareness aspects of small businesses.

One of the biggest hurdles small business startups face in the early going is brand awareness. Getting your name out there isn’t as easy as making a sale and hoping that customer is happy enough with your product or service that they tell their friends and family. Now, we’re not saying word of mouth isn’t […]

New ChatGPT (ChatGPT-4) Is Here: 5 Tips for Working with the Mind-blowing VLM

New ChatGPT4 VLM Release Blog

Long awaited ChatGPT-4 Drops As technology continues to advance at an impressive rate, so does the world of Artificial Intelligence (AI) and Natural Language Processing (NLP). In recent years, OpenAI has made significant strides in developing conversational AI models with the ChatGPT series. Here at 2oddballs Creative, we’re excited to explore the latest version, ChatGPT-4, […]