Spring clean your brand: A digital marketing refresh

A marketer plans for a digital marketing refresh as they look at graphs and results on a laptop

When your business has new goals or is simply concerned with staying current, it’s the perfect time to do some spring cleaning and consider a digital marketing refresh. As such, we’ve developed this checklist so you can be sure you’ve covered all your bases. Digital marketing refresh checklist The following is in no particular order […]

The Power of Earned Media: Why it’s more valuable than ads

Earned media, like what the business owner above is taking advantage of through public relations, is one of the most effective forms of marketing.

Earned media is publicity gained through organic mentions, news coverage, word-of-mouth, and social shares. It is more valuable than advertising because it gives provides more credibility, trust, and long-term brand growth. We’re going to explain more about earned media, provide examples, and how we can help you add it to your marketing strategy. What is […]

Where to begin marketing your business

Business owners listen to someone describing where to begin marketing their business

The most common frustration startup business owners bring up is where to begin marketing their business. There’s many channels you can pour money into and it’s not always obvious (without tracking and analysis) what the return is. This causes many business owners to become frozen in indecision or to begin throwing darts in the dark […]

Full-service internet marketing in Springfield, MO

A tablet displays internet marketing channels to choose from

When deciding on a digital marketing agency for your internet marketing in Springfield, MO you want to choose a partner who is a full-service agency. What does that mean? A full-service digital marketing agency can handle all of your internet marketing from advertising, social media content, website building…literally anything that has to do with marketing […]

7 brand awareness strategies for small business startups

Graphic showing brand awareness aspects of small businesses.

One of the biggest hurdles small business startups face in the early going is brand awareness. Getting your name out there isn’t as easy as making a sale and hoping that customer is happy enough with your product or service that they tell their friends and family. Now, we’re not saying word of mouth isn’t […]

The four Ps of marketing and how we help you achieve them

Someone showing what the four Ps of marketing is by aligning wooden cubes with the definition on them

The four Ps of marketing was a concept developed in 1960 by Jerome McCarthy in his book, “Basic Marketing, A Managerial Approach.” The four Ps are a “marketing mix” of four elements – product, price, place and promotion – in which a business develops the “right” product for the “right” price, in the “right” place, […]

5 Reasons Why Brand Consistency is the Unsung Hero of the Digital Age

brand consistency superhero

Why Your Brand Should Wear the Same Outfit Every Day! Okay, okay, I’m not suggesting you wear the same shirt every day (unless it’s your favorite, then rock on!). But imagine if your favorite superhero decided to switch their iconic outfit every week. Confusing, right? In the grand realm of the digital universe, brand consistency […]

How to Find Competitor Websites and Get an Edge in Business

Competitor Websites Analysis

In today’s competitive business landscape, staying ahead of the competition is crucial for success. One effective strategy is to analyze your competitors’ websites to gain valuable insights into their tactics and strategies. In this extended guide, we will explore various methods to find competitor websites and harness the information to your advantage. At 2oddballs Creative, […]

How local business owners decided their marketing strategies

Marketer writing out his marketing strategy

Business owners we talk to are often unsure how to get started in marketing.  This can be because they have either been taken advantage of by other marketing agencies, are just now getting ready to “take that next step,” or have little money to allocate to marketing. Of course, we could pitch you on what […]

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