Cookiepocalypse: How to market without third-party cookies

In the last couple years, we’ve seen and endured some things as a people. However, there’s another ticking clock for business owners around the world: The Cookiepocalypse. For those of you who didn’t hear about Google’s announcement in 2019, the Cookiepocalypse is the “fun” nickname given to Google’s phasing out support for third-party cookies and […]

The Nugget couch: Digital marketing done right

Sometimes those of us at 2oddballs Creative see things in our daily lives and think about the marketing behind it. I’m not sure how proud I am to admit that but it’s important for context.  Anyway, there’s this “toy” out there that I stumbled across called The Nugget.  It’s basically a four-piece couch cushion you […]

Books That Don’t Suck | Marketing Essentials | Advertising Campaign Strategy

I wanted to take just a moment to talk about the book Advertising Campaign Strategy: A Guide to Marketing Communication Planning (we’ll call it “ACS”), by Donald E. Parente. This book is an essential tool for anyone working in the marketing or advertising field today – but it’s also a must-read for just about everybody […]

Books That Don’t Suck | Viral Marketing | Contagious: Why Things Catch On

This is the first in a series of blog posts where I’ll be writing about books that can add a little oomph to your business, your life, and especially your marketing efforts. Today’s book is one of our favorites here at 2oddballs. It’s an oldie (2013) but goodie! An Ivy League professor delves into what makes things go […]

What the frick is Content Marketing, and how can it help my business?

If you are trying to up your marketing game in your small business, it won’t take long before you stumble along the term “content marketing” in your Google search. What does “content marketing” even mean? I was going to make a joke here about a camping con man, but I’ll spare you (con…tent…content. Get it? Ha…ahahaha…ha […]