5 Local SEO Tactics Beyond Google Business Profile
Google Business Profile (formerly Google My Business) is the bare minimum for local SEO these days. If you’re only optimizing your Google Business profile, you’re fighting for the same pixels as everyone else — and leaving real traffic on the table. Winning local search in 2025 means building a broader footprint across the map ecosystem, […]
Does SEO blogging still work?
For years now, SEO blogging has been championed as one of the most impactful activities you can engage in to optimize your website for search engines. But does it still work? As you can probably guess, my answer is yes. But I can prove it to you. SEO blogging still works even in 2025 My […]
What’s the difference between SEO and PPC?
The difference between SEO and PPC is in their strategies. Search engine optimization (SEO) is the process of improving your website’s content, metadata, and more in an effort to improve your site’s ranking in search engines. Pay-per-click (PPC) advertising is when your business pays a fixed amount for every clickthrough your ads send to your […]
Using AI to write your SEO blogs? Be careful.
Google recently confirmed in a revision of its spam policy that the search giant will exclude artificial intelligence (AI)-generated blogs that seem like clickbait from search results. Google said the reason they are doing this is it wants to reward companies who focus on creating high-quality, user-centric content to provide a better experience for searchers. […]
What is CRO? A Guide for Small Businesses
Do you feel like your website is not bringing in the customers you need? Are you spending money on digital ads without seeing the results you want? Well, my friend, you might need to give CRO a try. No, it’s not some new fancy fitness routine, and no it’s not Chief Rockstar Officer (although if […]
“How Do I Get to The Top of Google?” 5 tips to improve your Google search ranking
Discover the Secrets to Climb the Google Ranks and Boost Your Online Visibility Keywords: Seo how to get to the top of google Introduction: The Google Problem “How do I get to the top of Google?” is a question no one ever asks. Just kidding, literally every business owner asks us some variation of “How […]
Stunning new Bing AI Search is here. 9 tips to prepare your online presence for the AI search future.
AI is coming to the real world, fast. The AI revolution is here, and in many ways, has been here. AI Search is merely an extension of what has already been discovered. Google and Bing have used AI technologies for search in less explicit or noticeable ways for a decade or more. Robots are here, […]
Microsoft AI: How Microsoft Plans to Incorporate GPT-3 into their Bing search engine and Edge Browser and how you can use it.
Search Engines get a Major Upgrade with new Microsoft AI-powered Bing Search and Microsoft AI-infused Edge Browser. GPT-3, the AI model that powers ChatGPT, is behind the new Microsoft AI move. How can I use the new Microsoft AI Bing search? If you’re looking for how you can use the new Microsoft AI-powered search engine, […]
Understanding Google Analytics’ terms
We at 2oddballs Creative know that understanding Google Analytics and its terms can be difficult. We have started sending out different reports to show our clients proof of our work and the effect it has on their businesses. One of those reports is on Google Analytics. Some of the terms used in those reports may […]
3 DIY search engine optimization fixes for small businesses
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to talk in jargon and try to confuse you so you think the only choices to select from are to hand them a blank check or remain buried so far down […]