Micro-Influencers: How Small Voices Make a Big Impact
When you hear the word “influencer,” you might picture celebrities with millions of followers promoting global brands. But there’s a powerful and rapidly growing group of individuals making a significant impact with far smaller audiences. Known as micro-influencers, these content creators typically have between 1,000 and 100,000 engaged followers across social platforms like Instagram, TikTok, […]
6 social media ideas for small business owners
As a small business owner, you have so much on your plate that sometimes coming up with social media ideas is the last thing you want to do. We get it! As a business owner, especially if you’re just getting started, you have to make tons of marketing decisions on top of everything else and […]
Facebook management for businesses – Complete guide
If you’ve found this blog about Facebook management, you’re likely a business owner who understands that social media is a vital part of your marketing repertoire. However, you might be struggling currently with gaining any engagement or an acceptable return-on-investment for your time. Or you might not be doing much at all because it’s one […]
Recruitment ads can help with your workforce problem
As Springfield continues to reopen from the pandemic, we’re still feeling its effects as many business owners in the area are finding themselves without enough employees. Unfortunately, this is becoming a nationwide problem. CNN released a report recently saying the manufacturing industry has been especially hit hard. Over 75% of executives surveyed said they expect […]
Cookiepocalypse: How to market without third-party cookies
In the last couple years, we’ve seen and endured some things as a people. However, there’s another ticking clock for business owners around the world: The Cookiepocalypse. For those of you who didn’t hear about Google’s announcement in 2019, the Cookiepocalypse is the “fun” nickname given to Google’s phasing out support for third-party cookies and […]
How two Springfield small businesses thrived in 2020
While thousands of businesses across the country died in 2020, and thousands more are prepared to file bankruptcy, some businesses thrived during the COVID-19 pandemic. Despite Missouri having the 15th-highest rate of COVID-19 Chapter 11 filings per 10,000 businesses, a few Springfield businesses actually saw increased revenue. One such business is Fastbreak Sports. A sports […]
2021 small business coronavirus survival guide
Want some good news? Check out this article on How Two Local Small Businesses Thrived in 2020. Editor’s Update: This article was originally posted Nov. 23, 2020. As COVID-19 vaccines continue to be distributed, talks of a future shutdown have calmed in the new year. However, there are multiple variants of the virus. Researchers are […]
How to set up Facebook ads for your business
Facebook ads are a relatively cheap way to not only advertise your business but also only put those ads in front of people who would be interested in your product or service. However, before we go much further, we want to make one distinction: There’s a difference between boosting a post and running an ad […]
Can I be sued for something I post on social media?
With all the bickering, trolling, doxxing, etc. going on within social media these days, we thought it would be interesting to discuss law with social media. Specifically, answer the question: “Can I be sued for something I post on social media?” The answer is yes, but we wanted an explanation from someone who understands law. […]
How to promote your small business on social media
Social media management for a small business can be frustrating and seem like a waste of time. You take a photo of a product, person, or even yourself and post it only to receive a handful of likes and a comment from your mother who is one of only like 97 fans of your page. […]