Recruitment ads can help with your workforce problem
As Springfield continues to reopen from the pandemic, we’re still feeling its effects as many business owners in the area are finding themselves without enough employees. Unfortunately, this is becoming a nationwide problem. CNN released a report recently saying the manufacturing industry has been especially hit hard. Over 75% of executives surveyed said they expect […]
How local business owners decided their marketing strategies
Business owners we talk to are often unsure how to get started in marketing. This can be because they have either been taken advantage of by other marketing agencies, are just now getting ready to “take that next step,” or have little money to allocate to marketing. Of course, we could pitch you on what […]
Cookiepocalypse: How to market without third-party cookies
In the last couple years, we’ve seen and endured some things as a people. However, there’s another ticking clock for business owners around the world: The Cookiepocalypse. For those of you who didn’t hear about Google’s announcement in 2019, the Cookiepocalypse is the “fun” nickname given to Google’s phasing out support for third-party cookies and […]
You should not use Fiverr for marketing content and services
Fiverr, a marketplace where people offer to do jobs at competitive rates, ran a Super Bowl ad saying you could hire freelancers from their platform to perform all the marketing services your business needs. While the ad may have had some clever humor, they sure made it sound like what you receive from Fiverr is […]
How two Springfield small businesses thrived in 2020
While thousands of businesses across the country died in 2020, and thousands more are prepared to file bankruptcy, some businesses thrived during the COVID-19 pandemic. Despite Missouri having the 15th-highest rate of COVID-19 Chapter 11 filings per 10,000 businesses, a few Springfield businesses actually saw increased revenue. One such business is Fastbreak Sports. A sports […]
Why graphic design matters for Springfield small businesses
Is graphic design really something Springfield business owners should pay for? Yes, and here’s why. You may think anyone with Photoshop or some equivalent can do enough to get you by, but graphic design is more than just “looking good.” It actually can be a nudge in the direction of a purchasing decision. Whether that […]
Downloadable sales sheet and best practices
A perfect sales sheet does a lot of the selling for you. It should contain the most important information about your product or service your customer needs in order to make a purchasing decision. Think of it like a targeted advertisement but in paper form. However, there are some best practices for sales sheets that […]
2021 small business coronavirus survival guide
Want some good news? Check out this article on How Two Local Small Businesses Thrived in 2020. Editor’s Update: This article was originally posted Nov. 23, 2020. As COVID-19 vaccines continue to be distributed, talks of a future shutdown have calmed in the new year. However, there are multiple variants of the virus. Researchers are […]
Small businesses a priority for holiday shoppers in 2020
This year has brought us incredible adversity. If you own a business you’ve undoubtedly had to make some tough decisions to stay afloat. However, it’s been incredible how consumers have rallied around small businesses in the middle of a pandemic. It seems that mentality is ready to carry over in a big way. Constant Contact […]
3 DIY search engine optimization fixes for small businesses
Search engine optimization, structuring your website content in a way to increase your rankings on search engines, has been over-complicated. Some SEO professionals love to talk in jargon and try to confuse you so you think the only choices to select from are to hand them a blank check or remain buried so far down […]