Search engine optimization is the process that helps increase your website’s ranking on search engines thereby increasing the number and quality of visitors.
But how the heck do we do it?
SEO Content
Google and the rest of the search engines like to see unique, longer-form content that best answers the question someone has asked them.
It also likes that content to be easy to read.
Gone are the days you could just type red apple over and over all on all your site’s pages and be the one who shows up first for a search for red apples. So, a good chunk of SEO is writing quality content for your pages and blog posts. That also makes it much more likely to be shared and linked to, the latter of which is the largest ranking factor for Google.
Schema
We know, we know. Some of you are like, “WHAT?”
Basically, this is code on your website explaining – in a language search engines understand – what you are presenting on your page. This makes it easier for search engines and, in theory, increases the likelihood for your content to rank higher. It also greatly improves your ability to be included in what are known as knowledge cards and rich snippets. Some examples are the little boxes that preview a page with a snippet of text or are a part of the “People also ask” sections of search results.Site Functionality
Having a glitchy site is a big no-no for search engines. Think of it like this: if you vouch for a restaurant to one of your friends and they go there and it’s a terrible experience, do you think they’ll trust you the next time you say a restaurant is good? No!
So, search engines don’t want to send people to sites that have lots of problems with functionality, have broken links, or load slowly.
Our oddballs will audit your site to find these things and correct them to get you back in the good graces of search engines.
Your local SEO experts
2oddballs is a digital marketing company in Springfield, Missouri that primarily serves Southwest Missouri.
We pride ourselves on being odd in that we are, yes, quirky but also client-focused and transparent. We will never push you in a direction that isn’t going to help you accomplish the goals you have asked us to help you achieve.
So, give us a shout and we’ll have a FREE consultation to see if we can get your business optimized for search engines!
